Michael Friedman

Background

About Michael Friedman

I'm a senior level professional with experience working in Corporate Finance, Marketing, and Business Development. By working across a variety of areas critical to the business, I’ve gained the expertise and developed the skills to bring a balanced approach to my job that is analytical, value-oriented, and customer-focused. I’ve treated every new assignment as an opportunity to develop professionally, while embracing the challenge of delivering meaningful outcomes for my team. There have been many accomplishments along the way, often in the form of incremental revenue generation or improvements in operating efficiency. Currently, my work at Equifax is focused on finding new data assets we can use to grow our verifications business. This initiative has involved assessing new data types and rethinking our data acquisition strategy. As a result, we’ve had to define a new addressable market, revise our go-to-market approach, and determine new methods of reaching the organizations we’d like to work with. We’re still early in this effort, but the partnerships I’ve been able to add so far have grown our business by expanding our service coverage (leading to more revenue) while bringing benefits to an underserved demographic. My key strengths include- Financial modeling and analytics - Project management - Value assessment and messaging - Contract structuring and negotiations - Relationship management and partnership development - Managing teams directly and leading cross-team initiatives Some of the apps and tools I’ve used- Business apps including MS Word, MS PowerPoint, and Google Slides - Analytical apps/tools including MS Excel, Google Sheets, and Tableau - Financial apps/ERP systems including Oracle, SAP, and TM1 - Salesforce for CRM