Michael Garvin

Background

About Michael Garvin

I am an accomplished professional with broad research & insight and financial services experience. I have led numerous quantitative and qualitative research projects with consumers, intermediaries, and small business owners to provide insights in the development of product, market positioning, digital platforms, and client experience strategies. I am able to review large amounts of data, from different sources to identify issues and opportunities, and communicate value-added insight to senior leaders to drive action and improve client experiences. I have successfully led teams and created research strategies for projects and managed multi-phased research programs, which have included and supported the following- Secondary market analysis - Product development - Online service strategy - Competitive analysis - Marketing planning - Public relations planning - Government lobbying efforts. Specialties include research to provide insight into- Client journey mapping - Design thinking & UX research - Market segmentation - Customer satisfaction and loyalty - Product development - Development and evaluation of marketing strategies and advertisements - Evaluation of websites and online tools