Michael Gatti

Background

About Michael Gatti

Marketing Operations Director with 20+ years driving measurable revenue growth through marketing technology optimization, demand generation, and data-driven strategy across B2B SaaS, healthcare technology, industrial manufacturing, and professional services sectors.CORE EXPERTISE- Marketing Technology Management: HubSpot, Salesforce, Microsoft Dynamics, Marketo- Demand Generation & Account-Based Marketing (ABM)- Marketing Analytics & Dashboard Development: Power BI, Google Analytics- Marketing Automation: Lead Scoring, Routing, Lifecycle Management- Cross-Functional Leadership: Sales, IT, Product, Finance Collaboration- Data Governance & Compliance: GDPR, CCPA Best Practices- Budget Management:$300K+ Annual Marketing BudgetsPROVEN RESULTS: Reduced cost-per-lead by 417% and customer acquisition costs by 290% Improved campaign efficiency by 400% through strategic optimization Increased market share by 22% over 3 years through integrated marketing operations Managed $400K+ annual digital advertising budgets with ROAS tracking Nearly tripled qualified pipeline through CRM optimization and marketing automation Achieved 28.8% average YOY revenue growth across client portfolioCURRENT ROLE:Director of Marketing at TRAiNED Inc, an AI-powered B2B SaaS mortgage processing platform. Leading go-to-market strategy, investor relations, and marketing operations. Optimized HubSpot CRM, built marketing automation systems, and developed comprehensive analytics frameworks tracking CAC, pipeline velocity, and ROMI.PREVIOUS EXPERIENCE:As Senior Director at MASSolutions, led marketing operations for enterprise clients across healthcare technology, industrial manufacturing, and B2B services. Built Power BI dashboards tracking multi-location performance, implemented ROAS tracking methodologies managing $400K annual digital budgets, and optimized marketing technology stacks delivering consistent double-digit revenue growth.INDUSTRIES SERVED:B2B SaaS • Healthcare Technology • Industrial Manufacturing • Financial Services • Professional Services • Non-ProfitSPECIALIZATIONS:MarTech Stack Implementation | Marketing Automation | CRM Optimization | Lead Management | Performance Analytics | Budget Optimization | Sales Enablement | Process Development | Executive Reporting