Michael Glasshoff

Background

About Michael Glasshoff

I design and create business focused, human centered, and data-driven brand experiences. I develop brands on a strategic foundation and carry them into physical, digital, and multi-disciplinary touch-points. I am naturally curious, and seek out emerging design techniques and technology in graphic, environmental and interaction design that help to tell compelling brand stories. I have worked for a wide variety of industries including hospitality & real estate, restaurants & retail, fintech & e-commerce, non-profits, consumer goods & services, and sports & entertainment. Above all, I seek opportunities where meaningful and engaging design can directly affect the success of the business and deliver on their ROI. Strategic Frameworks: Brand Positioning, Future Brand Visioning through narrative & foundational pillars, Brand Experience and expression through design drivers, guiding principles, and experience strategies Brand Identity: Naming, Logo Design, Visual Identity Design, Branded Systems and Guidelines Communication Design: Websites, Printed Collateral, Advertising, Printed and Digital Sales Tools, Email Marketing, Social Media, Art Direction Interactive & Digital Product Design: Web design, B2C, B2B, fin-tech, e-commerce, and web apps and native apps Experiences & Placemaking: Experiential Graphics, Environmental Graphic Design, Signage and Wayfinding, Exhibit Design, Trade Show Booths, Digital Experiences