Michael Goettl
Director, IT Development at Strategic Education, Inc
Based in Minneapolis, United States
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Seniority
Director
Department
Information Technology
Location
Minneapolis
Industry
Higher Education
Company size
6.1K
Contact information
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m•••••••@strategiceducation.com
Phone
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Background
About Michael Goettl
AI-first MarTech leader and digital strategist with 20+ years scaling multi-brand ecosystems. Expert in composable DXP, generative AI content, SEO/AEO, omnichannel journeys, and $5M–$10M budgets. Built revenue engines: with quantifiable measurable lift. Passionate about end-to-end tech delivery and scaling—CMS, cloud, full-stack dev, and AI tools (Cursor, Claude, Vertex AI). Open to PE-backed growth roles.Digital Marketing Strategy & PlanningSearch Engine Optimization (SEO/AEO)Analytics & Measurement (Adobe Analytics, GA4, Power BI)PPC & Paid MediaGenerative AI Content CreationTeam Building & Cross-Functional LeadershipCompetitive Research & PositioningBudget Planning & AllocationCore Web Vitals & Performance OptimizationSocial Media & Omni-Channel CampaignsAudio/Visual/Multimedia ProductionAI & Machine Learning IntegrationCloud Hosting (AWS, Azure, Google Cloud)Full-Stack ArchitectureMicrosoft Server/IISCDN & Edge DeliverySecurity (SSL, GDPR)SDLC & Upgrade Life CyclesMulti-Environment CoordinationPHP, MySQL, MSSQLJavaScript.NET, jQueryHTML5/CSS, SASS/LESS, BootstrapAPIs/JSON, Version Control (Git)Single Page Applications & Design TokensAdobe Experience Manager (AEM)Headless/Composable CMSWordPress, Drupal, JoomlaOptimizely, Adobe TargetSitecore, SharePoint, ShopifyBigCommerce, Edge Delivery Services
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