Michael Golderman

Background

About Michael Golderman

Growth Platform Driver: Consistently delivers new business volume growth. Most successful new product revenue launch in food industry. Highly strategic executive with documented record launching new products that have driven multi-million revenue growth at Fortune 500, mid-sized and small cap companies. Skilled at new platform development and commercialization through leadership of diverse, high performance teams that leverage consumer insights to achieve growth objectives. Highly focused, results driven, innovation leader. Recruited throughout career by C-level leaders to drive brand strategy and growth. • Created the Healthy Choice brand for ConAgra, growing business from concept to $350M in three years. Most successful new product revenue launch in food industry. •Developed $200M new business opportunity from development and launch of innovative Boulder Brands Milk platform. Developed visual identity for HeartRight milk business. •Grew volume +15% and profit +20% through re-positioning, new product innovation and integrated communication initiatives at Rich’s, exceeding Plan by +10%. •Created growth platforms and innovation pipelines representing $600M of sales opportunity for Nestle via consumer segmentation analysis at TNS/Landis. •Created value propositions totaling $100M across five strategic growth initiatives at Boulder Brands. •Led TNS/Landis strategy teams to define growth opportunities of over 100% for Campbell Soup Foodservice via segmentation analysis and new product pipeline initiatives. Specialties: New Platforms for Innovation ٠ New Product Development and Expansion ٠ Consumer Packaged Goods ٠Growth Plan Development ٠Vision Setting ٠Brand Strategy ٠ Brand Building ٠ Concepting to Commercialization ٠Margin Enhancement ٠Cost Reductions ٠P & L Management ٠Cross-Functional Team Leadership ٠ Strategic Planning ٠Consumer Foods Marketing ٠Consumer Insights ٠Trend Analysis ٠Market & Competitive Analysis