Michael Goodwin

Background

About Michael Goodwin

Please visit my NEW WEBSITE at copylogicbygoodwin.com for samples and PDFs. Award-winning writer with hall-of-fame record of measurable success. Background includes copywriter positions Publisher’s Clearing House and Time Inc, creative director at Rapp-Collins and Chief Creative Officer at DIMAC Direct and Jerome Group. Freelance since 2006, including freelance Creative Director for SeQuel Response, Blackthorn Marketing and Direct Marketing Group. Primary areas of consumer and B2B expertise include research and writing for- Direct marketing & business communications strategies- White Papers, case studies, presentations- Direct mail, brochures, ads, 1-pagers, etc- Web pages, banner ads, email campaigns, online content- Business development. Routinely develop winning packages, programs and materials for clients such as AIG, AT & T, CIT, Commerce Bank, Fairmont Hotels & Resorts, Alamo Rent-A-Car, Purina, Verizon Wireless, National City Bank, National Children's Cancer Society, Fairmont Hotels & Resorts, CIT, WPS Health Insurance, Adventist Health Systems West and many others. A few highlights- Created 3 new packages for an auto insurance provider. Package A beat control by 160%. Package B by 200%. and Package C by 380%- Reduced new customer acquisition costs for a home appliance repair program from $300 to $72- Created 5 new packages for a major regional health insurance provider that beat the client's cost per customer objective by an average of 534%- Had the control package in various forms for THE NEW REPUBLIC for nearly 10 years- Achieved a a 3-year average response rate of 17.5% for Hill's Pet Nutrition (Science Diet) retail traffic building program- Reduced package costs by 30% while surpassing the previous year's calendar results in April for for a major hotel chain. Unsolicited testimonials:"Mike, I really do think your work is inspired and inspiring" … "If Goodwin's on board, we're on board" … "All we have to do is put you in front of the client and we get the business."