Michael Gorissen

Background

About Michael Gorissen

Driven as journalist for major car magazine. Written success stories for the big players in automotive industry. Pushed motorcycle companies forward with intelligent campaigns to meet the interest and enthusiasm of the target group. Consult and led customers to their digital workplace. And now opening at the leading specialist for car access and authorizations new businesses for our customers and those, who want to become one. To me, communication is more than sending messages – it’s a strategic tool to build trust, guide transformation, and shape identity. For several years now, I’ve been part of the team at Huf, where I actively help shape the internal and external perception of the company together with my international communications team. What drives me is the impact of meaningful communication: when content doesn’t just reach people but resonates with them. When brand values aren’t just defined but lived. And when change isn’t just announced but understood and embraced. I believe communication succeeds when it happens at eye level – with customers and partners, employees and peers. That’s why I work data-driven, audience-focused, and always with the aim of creating real value.