Michael Gough
Founder at Why It Matters Michael Gough
Based in London, United Kingdom
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Seniority
C-Team
Department
General Business & Management
Location
London
Industry
Marketing Services
Company size
1
Contact information
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m•••••••@whyitmatters.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Michael Gough
If your marketing feels off but you can’t put your finger on why, I can help.I work with CEOs, CMOs, and marketing teams to clear the fog, identify opportunities, and build a strategy that delivers results. As a critical friend, I bring a fresh perspective, sharpen your focus, and set realistic, measurable objectives. Whether you need a one-off solution or ongoing support, I’m here to refine strategies, mentor teams, and ensure you see results. • £1m in new monthly deposits — delivered in three months for a retail bank.• 200+ employees inspired by a vision and mission that reflects their institution’s purpose.• A $100bn+ global asset manager now communicates its complex affiliate structure with clarity and confidence.• A £17m financial planning business rebranded and armed with a clear, actionable marketing strategy:• to pinpoint the problem together. Explore what’s nagging at you.• of your current activity. Uncover what’s working—and what’s not.• you believe in. We’ll co-create a strategy your team can deliver with confidence.Matthew, Iress.Paul, Kingdom Bank
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