Michael Griffin

Background

About Michael Griffin

As a trusted C-level advisor with strong analytical skills, I create ongoing business success through exercising a rigorous approach to uncovering core issues and metrics, turning data into meaningful information, and developing solutions to critical business problems. I have earned a reputation in leading groups of analysts to generate world-class solutions. Throughout my career, I have become known as a results-driven professional with the ability to apply innovative ideas and critical thinking to projects, allocate time and resources based on expected value and ROI, and anticipate needs in a fast-paced environment. Highlights of key contributions include: • Spearheading development of an alternative internal solution vs. a joint venture partnership; successfully formulated a plan that saved $500K per year in joint venture fees, raised lead conversion rate by 2%, and yielded new sign ups per month over prior 200. • Introducing methodologies to enhance data gathering and analysis to better assess opportunities and help leverage negotiations, increasing Average Revenue Per User 25% while improving payment terms. • Steering ground-up creation of Content Management System, significantly impacting organic search results and leading to first-page exposure. • Boosting average monthly revenues per user of $80+ amid industry average of only $40. • Integrating systems post-merger to save company $200K+ YOY. • Conceptualizing direct marketing program that quickly reduced acquisition costs by $100 per conference attendee while boosting conference revenues 20%. I offer exceptional technology skills and knowledge of developing and leveraging IT tools to efficiently extract key information from large volumes of data. I possess expertise in Website optimization, reporting, and analytics, which is key in driving customer acquisition and revenue growth.