Michael Griffith

Background

About Michael Griffith

As an independent consultant, I provided digital marketing and advising services to a variety of clients and projects, ranging from a private SaaS company under VC management, to a successful mayoral election, to a historical preservation campaign, to a white-label supplement company, to an e-commerce site. With over 12 years of experience in digital marketing, I have developed expertise in Google Analytics, Google Ads, SEO, SEM, email marketing, social media marketing, and web design. I also worked with Google engineers directly on a prototype machine learning model that could predict enrollment with a 6 month lead cycle using only on page behavior at lead submission. I worked as a senior marketing manager at ADT, where I led the digital marketing strategy and execution for the company's home security and smart home solutions. I managed a team of digital marketers with KPI increases across the board at a massive scale. I also have experience working at Kaplan Higher Education, during its transition to Purdue Global, where I was responsible for the paid search campaigns and turned ROI positive within months.