Michael Griffith

Background

About Michael Griffith

As a Business Insights Analyst with several years of experience, I specialize in analyzing and interpreting IRI/Circana, Nielsen IQ, and Retailer POS data to extract actionable insights that optimize business reviews, support new business development, and formulate client defense strategies. At CROSSMARK, I leverage my expertise in data analysis to create visualizations, reports, and dashboards using Power BI, Numerator, Nielsen IQ, and IRI/Circana Unify to monitor client and category trends. Previously as a Client Services Manager for Johnson & Johnson at CROSSMARK, I helped oversee a $43M Dot Foods account, managed projects, business reviews, demand planning, and complete product maintenance. I gained proficiency in utilizing IRI, Nielsen, Numerator, Tableau, and the Dot Foods database to analyze data to ensure compliance with key performance metrics. At CBC Marketing, I served as Marketing Projects Manager for the Automotive Group and National Account Manager for the Convenience Group. In these roles, I managed and expanded wholesaler rebate revenue through new business leads, analysis of new member purchase trends, and acted as a liaison between oil companies/petroleum marketers, grocery wholesalers, and independent convenience retailers. I am a graduate of the University of Iowa with a BA in Political Science and a certified Category Management Leadership College graduate from The Partnering Group. With my expertise in data analysis and experience in client management, I am confident in my ability to drive business growth and deliver impactful insights.