Michael Hanson

Background

About Michael Hanson

Hi - I’m Mikey Hanson, based in London but have been fortunate to live & work in places like Medellin (Colombia), Madrid (Spain), Berlin (Germany) & Johannesburg (South Africa). People mainly know me for B2B sales advice as I believe the world of sales is broken. Only 18% of buyers trust salespeople. Sellers are stereotyped as sleazy, pushy pests who only care about their commission. And often they live up to that reputation. So I believe most salespeople focus too much on their targets but what they really have is a spiritual problem. They don’t respect themselves and they don’t respect their customers as they: Talk about their product features and not the customer’s goals & challenges Send the same automated email to thousands of people Give the same generic demo with no customer research Rely on email as they’re scared to pick up the phone Use jargon like “best of breed” and “streamline” That’s why we created a sales framework called COSMIC that helps you connect with buyers on an emotional and spiritual level. We use COSMIC to: Onboard new hires quicker and align sales & marketing by writing sales playbooks Write sales cadences that help you generate more qualified pipeline Train & coach you to generate more pipeline by researching customers & being unique Train & coach you on discovery, demo & negotiation calls to help you close more deals Train & coach you to deepen relationships with current customers to drive renewals, upsells & cross-sells Help you convert more marketing leads into closed won deals through training & coaching For companies that have 5+ salespeople, we offer the following free audits: Send us 1 of your sales cadences, and we’ll recommend 10 things you should change Send us 1 discovery or demo recording, and we’ll recommend 5-10 things they can do to improve Send us a recording of one of your training sessions, and we’ll give 5 changes to make them more engaging Think all this talk of COSMIC is hippy dippy nonsense? Check out our success stories below: Fintech Dext grows revenue 2 x thanks to Growth Genie’s playbooks, training & coaching for their UK, France & Australian teams. Fortune 500 real estate leader JLL grows its pipeline with Growth Genie training & playbooks in Europe, North America & APAC Location intelligence tech CARTO receives Series C of $61 million with the help of our sales playbooks ⏫ Sales outsourcer Operatix decreases new sales hire ramp time by 75% with our playbooks Want to learn more?+447958312534 mhanson@growthgenie.co