Michael Hatfield

Background

About Michael Hatfield

Leading product & analytics initiatives at Berkeley Research Group by day. Building Appairent in all the "spare time"(aka midnight oil)- a tech solution helping busy founder and professional couples strengthen their most important relationship on Earth. At BRG, I drive enterprise-level partnerships with Fortune 500 clients, leading a practice that's recently achieved significant yearly growth with innovative analytics solutions. Our team helps organizations transform data into actionable insights through BI development and Symphony embedded capabilities, serving major players in financial services, healthcare, and government sectors. Beyond my core role, I'm passionate about applying similar thinking to solve deeply human challenges and relationships that matter just as much. This led me to found Appairent- proactive virtual assistance and relationship concierge for busy parents. We're using automation, intelligent assistance, and practical, actionable approaches to help the "whole couple" affected by mental load and crazy schedules that leave leftovers for your partnership. Because the same principles that transform organizations - proactive planning, delegation and support, and focusing on and measuring what matters most - can strengthen the relationships that matter most.