Michael Hayes

Background

About Michael Hayes

Disney, Interpublic Group (IPG), Idealab Alum.(tech start-up incubator)++ Digital Builder | Sales/Business Development Leader | Marketer | Growth Executive Multifaceted sales/business development leader, ad agency veteran, and digital marketing pioneer with proven track record at building businesses/brands, leading high performance teams, monetization strategies, revenue generation/management, and digital media/marketing. Digital Builder: held leadership roles at- • Goodway: built retail media network (RMN) practice. Profitable in first year. • UberMedia: an early-stage mobile ad-tech, data/analytics company (acquired). • Initiative (NYSE:IPG): built agency digital media/marketing practice. Added $1B+ in billings. • WeightWatchers.com: early direct-to-consumer (DTC) subscription business. • Buy.com (acquired by Rakuten): second largest multi category e-commerce retailer (IPO). Pioneered e-retail retail media ad model (now employed by Amazon, Walmart, Target, others). • Disney: built first Disney Parks & Resorts web and online travel business. Areas of fluency: Retail Media and Commerce Media: • Strategy, architecture (first-party data on-boarding, data clean room and identity resolution, etc), sales match, ROAS, and incremental lift measurement • Revenue/sales monetization: shopper marketing and brand ad sales • Build and operation of RMN Sales/Business Development: • Monetization Strategy, Revenue Management • Sales: Media, SaaS/Enterprise Sales, Ad Tech, Mar-Tech, Data Marketing: • Brand Strategy. Design Thinking • Digital Media: Mobile, Streaming Video, CTV, OTT, Audio/Podcasting • Digital Marketing: Social Influence/Creator Marketing, Content Marketing, App Marketing, Digital Analytics, Location Intelligence • Customer Acquisition and Retention, Direct-to-Consumer Marketing (DTC), Subscription/Performance Marketing • Account Based Marketing, Lead Generation • Ad Tech, Mar Tech, Programmatic Advertising, Data Driven Marketing Organizational Leadership: • Business Strategy, Organizational Transformation • Team Leadership and Development • Operations, P&L Management