Michael Hoare

Background

About Michael Hoare

Recently, Michael and Ingrilli Citrus have parted ways. Michael had the experience of his career. Not only launching a brand from zero sales but the first container of goods arrived two months before the global pandemic. His passion built the brand to heights unexpected during the nearly four years of his tenure. Building first through the produce channel, then two years later launching new lines through natural, specialty, and DSD channels. Then finally opening the door to national accounts as well as Club stores before leaving. Michael is ready to take on another challenge. Challenging others is what Michael does. Michael has worn many hats, but more importantly his passion, forward-thinking, entrepreneurial mindset, and leadership qualities can help any manufacturer at any stage. Regardless, if you’re an emerging brand, established brand, PL or just looking to grow your business, help is available. Just look at what Michael has done at any stage of his career. Michael began his career in 1980. For 16 years he worked with the #1 NY Metro DSD beverage distributor. First as a salesperson and was VP of Sales before leaving. Next up was Fresh Samantha, Michael built sales from $0 to $23M in 3 years in NY Metro. He trained and managed over 25 driver/sales routes in the area. Then moved into a national account role. In 200I with two friends, Michael helped create and start Primal Spirit Foods, a meatless jerky. Around the same time, he started MHBMG. He did consulting work for brands like Route 66 Sodas, Keeper Springs (an RFK Jr project), Balance Waters, etc. In 2011 Brad Gruno of Brad's Raw Foods asked Michael to join and develop his raw food brand and its category. Michael came on board as a partner/VP of Sales and built a national distribution network across the country. At that time sales were at 3.5M a year. When he left sales run rate was 1.5M per month. After Brad's, he worked with Living Intentions, a raw food company as their Exec VP of Sales. In the first year he increased sales by 30%. The second year he doubled the DSD/specialty distributors by building key accounts in every region. At this time Michael began working as Sr. Advisor to Don’t Go Nuts & Rule Breaker Snacks. In December 2016, Kohana Cold Brew Coffee asked him to come on board as Sr. Advisor. That April he accepted the position of President of Sales for Kohana Coffee. 19 months later, after building a national sales team and national broker team, opening more then doors, Michael stepped down, to allow the next phase of helping other companies grow, like Ingrilli Citrus.