Michael Hoffman

Background

About Michael Hoffman

Strategy requires thought, tactics require observation.” -Max Euwe The above quote resonates strongly with me, as both strategy and observation have been key to my successes of experience developing, implementing, and marketing digital campaigns that yield significant growth in customer acquisition. While I consistently leverage my experience and insight to launch impactful campaigns, I also rely on my strong analytical skill set to observe and measure my campaigns’ effectiveness. With the combination of these abilities, I optimize each account, tailoring strategies that accomplish my clients’ objectives while adhering to their budgets and timelines. My expertise in search engine marketing (SEM), pay-per-click advertising (PPC), and customized campaigns has resulted in dynamic results to my clients’ revenue and customer acquisition goals. Highlights of my achievements include: A 40% DECREASE IN COST PER ACQUISITION (CPA) WITH A 25% INCREASE IN PROFITABILITY WITHIN 3 MONTHS. On this flagship account, I optimized my client’s digital marketing campaign with a new strategic plan that far exceeded their established objectives for the campaign. A SIGNIFICANT COST-PER-LEAD DECREASE, FROM $134 TO $35 FOR A KEY ACCOUNT. After assuming ownership of several lower-performing accounts, I established a leadership role and ushered in a new strategy to boost metrics. Applying this strategy to similar accounts resulted in great success. SECURING A 30% SPENDING INCREASE AFTER 6-MONTHS INTO THE CAMPAIGN. This client was thoroughly impressed with the stellar performance of their digital advertising campaign and decided to increase their annual spend to generate even more results. As my career progresses, I am driven to contribute my expertise to a team-centered environment, where I can leverage my expertise to drive revenue and innovate new strategies. Feel free to connect with me on LinkedIn or contact me directly at michael.x.hoffman@gmail.com.