Michael Holmes
Founding Partner at Inside Marketing Consulting
Based in Sanbornville, United States
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Seniority
C-Team
Department
General Business & Management
Location
Sanbornville
Industry
Marketing Services
Company size
2
Contact information
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m•••••••@insidemarketing.consulting
Phone
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Background
About Michael Holmes
A strategic, practical, and empathetic Chief Marketing Officer with 30 years of diverse experience across Fortune 100 Investment, Insurance, and Banking companies and high growth Wealth Management firms. Driven to transform marketing organizations from expense lines into essential strategic functions focused on driving enterprise growth and achieving outstanding return on marketing investment. Interested in joining an enterprise with a large addressable market transitioning to their next phase of growth. KEY ACCOMPLISHMENTS Marketing Optimization – As Avantax CMO, led a marketing transformation yielding a 3x improvement in prospect quality, an 87% increase in social followers, and a 50% reduction in marketing engagement costs. Organizational Transformation – Amid regulatory scrutiny, built USAA’s enterprise strategy and marketing risk and controls function; within 12 months, recognized as leading one of the company’s most effective teams. Change Management – Led negotiations on a new $40m marketing agency contract with Publicis Groupe; restructured USAA’s marketing planning and operations to maximize impact of new relationship. AREAS OF EXPERTISE AND TECHNOLOGY PROFILE CMO | Chief Marketing Officer | Senior Vice President | Executive Vice President | Corporate Vice President | marketing strategy | brand awareness | product marketing | demand generation | remote | GTM operation | growth marketing | sales velocity | revenue generation | market trends | cross-functional teams | marketing budget | ROI | industry influencers | thought leaders | media outlets | B2B marketing | technology industry | go-to-market strategy | data-based decision making | marketing technologies | marketing leader | digital and brand strategies | marketing automation | CRM | analytics tools | marketing experience | marketing management | digital content creation | external marketing resources | global life sciences industry | public benefit corporation | Work Anywhere | Vice President of Marketing | thought leadership | communications programs | enterprise software marketing | field marketing | sales enablement materials | marketing talent | high-growth technology company | SaaS company experience | Pardot and salesforce.com | Business Writing | brand blueprint | B2C class marketing | evergreen campaigns | seasonal campaigns | promotional campaigns | brand architecture | portfolio strategy | content strategy | engagement | conversion | retention | full-funnel campaigns | media mix | product value prop | product-market fit | brand pillars | B2B offerings | brand awareness
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