Michael Hood

Background

About Michael Hood

I'm an experienced versatile creative professional with a demonstrated history of creating branded marketing content. My portfolio showcases a variety of projects for broadcast television, social media, print, websites, digital displays, airports, retail stores, tradeshows & events. Corporate • Created the financial presentation & corporate video recap for a financing meeting in which Iconix secured a $350M loan from Barclay's • Created visually compelling proposals which led to multi-million dollar CPG wins with Hershey’s, Danone, Mondelez & TreeHouse Foods (Exceeding $15M in 2022 & $20M in 2023) Broadcast • Content presented on Good Morning America, Extra TV, Access Hollywood, E! News, Entertainment Tonight, CNBC's Mad Money, VH1’s Best Week Ever and national newscasts • Buffalo Jeans commercial aired on CBS during NY Jets Vs. Denver Broncos game Celebrity Branded Content • Created video content featuring: Heidi Klum, Snoopy, Madonna, Megan Fox, Bella Thorne, Fifth Harmony, Betty White, Georgia May Jagger, Vanessa Hudgens, PeaceLoveShea, Lucy Hale, Ronda Rousey, Josh Duhamel, Rita Ora, Zendaya, Chrissy Teigen, Scott Foley, Neil Patrick Harris Retail Store Digital Display (Videos & Animations) • US – Macy’s in-store digital displays (and NYC Outdoor 34th street Jumbotron), Kohl’s, Kmart & Sears & Badgley Mischka) • International – Pantaloons & Myntra (India), Myer (Australia), The Bay (Canada) & Otto (Germany) Social Media • Hundreds of millions of impressions across several brands, Peanuts, Snoopy, Candie's Mudd, Buffalo, Sharper Image, Bongo, Rampage, Waverly, Op, Danskin, Danskin Now & Rocawear Multimedia for National Campaigns • Provided UI / UX design for branded microsites that provided campaign assets (sizzle videos, b-roll, sound bites, press releases & brand logos) directly to media outlets. • Created animated interactive banner ads to promote the Peanuts Movie. • Designed gif & flash animations for brand websites, e-mail blasts & social media. Events • Provided motion graphics / animations for events: Buffalo Jeans Beat Battle featuring Grammy Winner Ryan Lewis, Billboard Music Awards after party, Jingle Ball, Material Girl’s Model Search, Joe Boxer’s Comedy Festival and National/Int'l Licensee Tradeshows Print • United Negro College Fund – Maya Angelou Fundraising Event Program • Federal Reserve Bank of New York – Event Booklets • Caribbean Bride - Magazine Layout & Print Ads for local businesses Audio • Edited Z-100FM Commercial for Sharper Image • Provided audio editing for Bella Thorne’s appearance on the Teen Choice Awards