Michael Ivanov

Background

About Michael Ivanov

As Principal Sales Manager at AWS, I am focused on driving high-impact business outcomes for my top customers while developing and enhancing data analytics practices with AWS. I am deeply committed to solving customer challenges by leveraging Data, AI/ML-Analytics, and MarTech/AdTech solutions. With over 20 years of experience in business consultancy, analytics, data strategy, and marketing, I bring a strategic and results-oriented approach to every project. My experience includes 4 years of hiring and leading research and analytics teams, over 7 years working with BI and marketing automation platforms, and 10+ years of strategic business consulting. My work has consistently delivered measurable business value in large-scale, enterprise projects for Fortune 500 companies. I excel in business discovery and resolving complex problems, utilizing advanced statistical skills and analytics platforms. My expertise spans advanced analytics, BI tools, ML & AI, with hands-on experience in implementing sophisticated Voice of the Customer solutions. I possess deep knowledge in customer base management, digital marketing, data governance and data strategy, which I leverage to drive impactful outcomes.