Michael J. Hernandez

Background

About Michael J. Hernandez

I help clients by improving their advertising results with a unique creative approach that 95% of companies are not doing. I've improved results for many companies in the retail and home improvement categories. The foundation of my experience has been from studying human behavior and developing campaigns that avoid hyperbole and platitudes. I started as a radio advertising salesperson in San Jose, California back in the early 80's. my first station was "KOME" rock radio. It was good training ground for radio sales boot-camp. I've been married for 35 years! I also play in a blues rock group called the Rhythm Vandals in the Sacramento area. Google the name to see our site. I worked as Chief Marketing Officer with a group of entrepreneurs who started Wi-Fi Rail. Our company Wi-FI Rail Inc, has a patented system to provide high speed broadband internet on Trains and Light rail systems. Wi-Fi Rail has proven it’s system on BART, and has secured a major 20 year contract with BART for exclusive rights to Wi-Fi service on all the trains. One of the immutable laws of marketing is to be first in a new category like Intel (microprocessors) CNN (cable news) Xerox (copiers)Wifi Rail Inc. is the first in our category: “THE US’ FIRST MOBILE HIGH SPEED WI-FI INTERNET NETWORK.” Specialties: Marketing Plan development, Sales management, entrepreneur in advertising