Michael Jackson

Background

About Michael Jackson

A highly-motivated leader and strong strategic thinker; developing creative content for programs which yield successful outcomes and capture audiences on a multitude of platforms. Two-time Emmy award winner with 15 years of experience in studio production coupled with over 10 years of experience in youth sports, recreation and SUMMARY OF ACCOMPLISHMENTS • Created original content and iterated essential U/X design details to ESPN.com engineers for the launch of "Franchise Five"; a 3-week web-based interactive social media platform engaging more than 2 million fans in less than 24 hours to develop their all-time NBA starting 5 • Invented ESPN’s NBA zone chart studio graphic; a visual tool to track player efficiency by shot distance on the basketball court used frequently throughout the NBA season • Received a “Standing O” award for creating 6-part ESPN original series chronicling LeBron James’ 10-year career; reaching over 5 million household views daily • Developed, co-wrote and produced Black History Month show on Outside the Lines chronicling the Black Fives era of professional basketball • Founded NFL Flag football league geared toward skill development in youth sports • Founded non-profit mentorship organization to assist high school students in establishing a foundation for a career in the sports industry • Created & facilitated Mecklenburg County’s 1st Adult Pickleball League