Michael Joergensen

Background

About Michael Joergensen

Brand marketing and general management executive with proven record of success building brands and growing profitable revenue. Passion for finding unmet consumer and customer needs, and designing solutions to meet them. Demonstrated success in creating and rolling out both effective media campaigns and winning retail programs through partnership with internal functions and external partners. Recognized for creating and leading teams, with expertise in creating meaningful consumer and production innovation. Areas of expertise include Leadership, Marketing, Brand Building, Brand Strategy, Brand Architecture, Consumer Insights, Strategic Planning, Demand Generation, P&L Management, Cost Savings, Media Strategy, Media Planning, Media Buying, Public Relations, Social Media, Digital Media, Consumer Promotions, Retail Promotions, Budget Management, Long-Term Innovation, Short-Term Innovation, Large Public Companies, Small Fast-Growth Private Companies, People Development, Leading Cross-Functional Teams, Agency Management, Sales, Category Management, Business Development, Sales Planning, Trade Budgets, Retail Channel, Mass Channel, Club Channel, Alternate Channels, IRI, Nielsen, Shopper Marketing, and Packaging Design.