Michael Johnstone

Background

About Michael Johnstone

The responsibilities of motivating the team, analyzing the data, identifying areas of decline and the implementing actions via the sales. A cross functional approach, working with Marketing, Market Access and the medical department to ensure that all strategies are implemented. Sales Force Effectiveness is the key to this position. As a Business Unit Lead at BMS responsibility was to manage the CV Met and Pain Portfolio member of the local management team. Managing the alliances with Astra Zeneca and Pfizer. Develop key marketing strategies and tactics to include the growth of diabetes portfolio. Cross functional approach including regulatory, Market access, Medical and Commercial. People management, maintaining key talent and people development to ensure talent remained within the organization. Manage mature brands at different stages of the product life cycle in a complex and highly competitive environment develop a strategy and reduction of price. Launch of key brands and take over from already existing brands Develop brand plans which included strategic imperatives to achieve the company goal and achieve bottom line. At MSD Sales Representative, Marketing Associate, Product Manager, Nation Sales Manager, People Manager on major pharmaceutical brands incorporating Detailed experience and core competencies in achieving strategies and outcomes for the following functional disciplines:Managing registration of key brands. Develop Marketing strategies and tactics across product lifecycle including withdrawal of product from the market. Managing different customer segments. Sales management competencies including sales force structure, sales force effectiveness (strategy implementation and measurement of impact). Managing a team as a national sales manager.