Michael Keaney

Background

About Michael Keaney

I bring over 20+ years of experience in Sales Leadership and Commercial Strategy. My focus lies in driving sustainable revenue growth, optimizing sales structures, and fostering high-performing teams. What I Do-I combine a clear Commercial Strategy with hands-on execution. Whether it’s aligning sales, marketing, and service teams under one vision or creating straightforward KPIs and coaching plans that actually stick—I make growth achievable and repeatable. Highlights include-Double-digit revenue growth across multiple business units -Turnaround of stagnant territories into growth engines -Successful design and rollout of key account programs and performance-driven compensation plans -Negotiating major supply agreements and building customer loyalty through value, not just price How I Do It: Thru expertise in strategic planning, customer segmentation, and sales process optimization, I empower teams to deliver measurable results. I combine an easy to understand commercial strategy with disciplined execution: • Build and mentor high-impact sales teams using clear KPIs, standard processes, and coaching frameworks. • Redesign sales structures to match market needs (inside sales, strategic accounts, OEM, channel). • Implement CRM tools (Salesforce) and sales methodologies (Sandler, Korn Ferry, Miller-Heiman) for consistency and accountability. • Use analytics, S & OP, and margin analysis to drive pricing discipline, portfolio performance, and growth. Why I Do It: I thrive when helping teams reach new heights—whether that’s building great teams, revitalizing stagnant regions, or launching into new markets. I truly enjoy solving what seem like complex commercial challenges with simplicity, goal setting, creativity and operational rigor. My Qualifications: • 20+ years in executive sales leadership roles across packaging, polymers, and engineered materials • 37% YoY revenue growth while leading global strategy for a $370M materials science company • Designed and implemented Global Key Account programs, Merit based compensation plans, and market expansion strategies • Negotiated $75M+ supply agreements and led commercial integration during M&A events • Extensive experience with CRM implementation, performance metrics, and change leadership Specialties: Strategic Sales Leadership | Global Market Expansion | Key Account Management | CRM & Sales Enablement Portfolio Optimization | P&L & Margin Expansion | Change Management | OEM & Channel Sales Strategy North Carolina | mpkeaney@gmail.com | linkedin.com/in/michaelkeaney |