Michael Keith

Background

About Michael Keith

Integrated marketing strategist with diverse background in traditional and digital media platforms developed through experience in designing, executing and evaluating marketing and sales campaigns. Highly-skilled at translating market intelligence into customer-focused, results-oriented marketing, promotional and sales programs that grow market share and retain clients. Extensive experience in using competitive analysis and applying market trends to create innovative, grass-roots programs across emerging media to launch new products, enhance existing product mix and improve processes and procedures. Solid management skills in leading, directing and interacting with cross-functional teams to identify opportunities, develop concepts and proposals, launch products and conduct post-launch analysis to evaluate effectiveness. Exceptional organizational and communication skills to manage multiple projects simultaneously in a fast-paced, deadline-driven environment. Business-to-business trade show experience, including logistics, sponsorship/sales programs and promotional/marketing campaigns.