Michael Ketelaars

Background

About Michael Ketelaars

I work with fantastic people to build the digital branch of the future—one that sells mortgages at midnight, coaches Owners on cash flow at breakfast, and keeps data safer than the vault. For 20 years at Libro I’ve moved from coding early microsites to steering our entire Digital Banking platform. Today I- Lead cross‑functional Pods of product, UX, and engineering talent deploying React‑based online banking. We relaunched our fully responsive platform in 2024- Support our Open Banking roadmap: understanding how we can drive value to users through the possibilities of more intelligent approvals, insightful cash management, faster payments, and personalized journeys- Champion a design‑system‑first culture—Material‑rooted, Figma‑managed, now working to scale it across all our Libro digital properties- Helping to lead the shift to a Product & Platform operating model, creating mandates, change‑management plans, and KPIs that tie platforms to revenue growth. My sweet spot is the intersection of human behaviour, elegant design, and scalable tech. Leading rockstars who are rolling out e‑commerce flows for GICs, mapping journeys for mortgage renewals, or designing intuitive systems, I obsess over experiences that are useful, profitable, and delightful. Specialities: Digital Banking Strategy • Open Banking • UX & Service Design • Platform Gov / Agile Transformation • E‑Commerce for Financial Services • Design Systems • Team Leadership & Coaching Let’s connect if you’re interested in discussing how to scale UX practices, geek out on how AI will transform banking, or simply swap ideas on the future of technology in finance.