Michael Kowal
Strategisk Direktør & Partner Strategy Director & Partner at Lead Agency
Based in Copenhagen, Denmark
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Seniority
Director
Department
Advertising & Marketing
Location
Copenhagen
Industry
Public Relations and Communications Services
Company size
83
Contact information
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m•••••••@leadagency.dk
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Background
About Michael Kowal
20+ years of experience shaping corporate- & commercial distinctiveness for brands such as Specsavers, McDonald's, Nordea, Dell, KPMG, Norlys, Danish Crown, Coloplast, and many more. A senior leader and C-suite advisor within strategic corporate communication, brand strategy, and creative impact- Team/people management - Commercial development - C-suite advisory - Stakeholder management in large Nordic / Global organizations - Heading-up brand and communication strategy development, brand positioning & platforms, core narratives, value propositions, global/regional brand alignment - Driving and inspiring creative development processes - Part of the jury:"Best of Europe" at Effie Awards 2020 Part of the jury:"Impact" at Creative Circle 2022 Part of the jury: Effie Awards Denmark 2022 + 2023 + 2024 + 2025 -
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