Michael Kresse

Background

About Michael Kresse

Passionate marketing leader with 14+ years of experience leading digital marketing strategy in the hospitality industry. Expertise in paid media, SEO, marketing analytics, storytelling, product development and program management. Most recently at Hilton, I led the relaunch of our opt-in digital marketing platform, Amplify, available to all hotels in the Americas region. I collaborated with our ad tech partner to define and deploy a new account services model for participating hotels, new platform capabilities that improved hotel media planning and campaign management and expanded supported media channels which contributed to over 2x growth in program participation and 5x media investment over 2 years. Recognized as a 2021 Commercial Services Summit Award – Regional Loyalty & Marketing Team Member of the Year – Americas. As a regional marketing lead at Hyatt, I provided consultative support to a portfolio of franchise and managed hotels in the western region and co-chaired Hyatt's franchise digital advisory committee. Recognizing an opportunity to better support pre-opening hotels, I led the development of the business case and partnered with Global IT to create Hyatt's first hotel onboarding web application that provided hotels a one-stop shop to track and execute all pre-opening requirements and recommendations. Initially designed to support marketing for select service brands in the Americas, I led a cross-functional team to scale the solution across revenue, sales, and operations functions and was eventually adopted by all brands and deployed globally. Skills: Marketing Strategy | Digital Strategy | SEM | SEO | Paid Social | Product Management | User Experience (UX)| Product Roadmap | Product Marketing | Agency Management | Data-Driven Decision Making | Analytics | Cross-Functional Team Leadership | Team Member Development | Training