Michael Kroh

Background

About Michael Kroh

Dynamic professional with over a decade of experience in business development and account management, and field sales leadership in the European Consumer Electronics market. Currently driving sales growth, strategic planning, and market expansion as Monobrand & Distribution Manager at Romania & Bulgaria. Skilled in demand generation, supply chain planning, and fostering strong partner relationships. Experience in creating account plans, enhancing forecasting accuracy, and optimising retail operations. Proficient in constructing intuitive dashboards and reports that enhance organisational efficiency and offer insightful data. Known for excellent execution, attention to detail, and a hands-on approach to achieving business goals and delivering impactful results. Throughout my career, I have built a proven track record in: • Business Transformation: Successfully developing and implementing holistic account plans, introducing innovative business models, and streamlining forecasting processes for greater accuracy and efficiency. • Field Sales Leadership: Designing and scaling field sales structures across regions, nurturing high-performing teams, and instilling a culture of inclusivity and excellence. • Operational Optimization: Enhancing supply chain planning, demand forecasting, and retailer processes to align with evolving market demands. • Inclusion and Diversity: As Apple’s Inclusion & Diversity Champion in Central Eastern Europe, I delivered workshops and strategies to cultivate inclusive environments, supporting organizational growth and team alignment. My perspective is complemented by an Executive MBA from ESADE Business School, where I deepened my expertise in business development, leadership strategy, and international operations. I am passionate about leading transformational change, empowering teams, and crafting innovative solutions to complex challenges.