Michael Kruse

Background

About Michael Kruse

In my near decade of professional work in the Market Research industry, I've been able to shape my career around 3 major passions of mine: Data, Efficiency, and People. Data - In a world full of opinions, measurable and quantifiable data points and KPIs are the best ways I know to discover truth, define strategy, and make a real impact. Efficiency - I recognize that there are important tasks that anyone would find tedious or under-stimulating. I continuously seek opportunities for process improvement, and to embrace new technology to automate and minimize the unpleasant, while enabling people to spend more time on the parts of their job they love. People - It's not just what you do, it's how you do it. I believe in the golden rule, and giving the advice I would want to receive. I've been extremely fortunate to work with and learn from people from all over the globe, which has given me a multi-cultural lens with which to view and appreciate work and life.