Michael Kuremsky
Visiting Professor - Branding at Xavier University
Based in Cincinnati, United States
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Seniority
Staff
Department
Other
Location
Cincinnati
Industry
Higher Education
Company size
3.6K
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m•••••••@xavier.edu
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Background
About Michael Kuremsky
23-Year Career in Brand Marketing and General Management with Procter & Gamble + 7 Years as a Brand Strategy Consultant serving range of Fortune 500 consumer brands. Now loving serving university students and corporate clients as a professor/mentor and executive coach. Key Areas of Expertise and Mastery: Strategic Brand-Building that leads to Business Growth; Brand Equity and Visual Identity Development; Consumer-led Brand Marketing and New Product Innovation; Market Segmentation and Strategy/Action Planning; Holistic Marketing Plan Development and Execution (spanning mass advertising, targeted digital/social media, consumer relationship marketing, public relations and direct-to-consumer communication); Organizational Leadership that Inspires Employees to go to the next level; the Beauty Business and Industry. Personal Specialty – Creating influential and memorable “big ideas” that both build brand equity and lead to consumer purchase and loyalty.
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