Michael Lanasa

Background

About Michael Lanasa

I’m a creative storyteller. While that can be interpreted in a variety of ways, I view it as an opportunity. Communicating customer stories, brand values, and human connections are at the heart of my work. And that includes whatever medium, platform, or creative approach that's required.I’ve had the opportunity to both lead and learn from some of the most excellent creative minds. I appreciate the challenge of reaching audiences, wherever they are, in the genuine voice they deserve to hear.At my heart, I’m a typography geek and lover of every frame David Fincher puts to film. I enjoy the challenge of selling subjective concepts with objective undertones. Yet, will dive deep into conversion metrics or brand sentiment without hesitation- Chilled pistachio macarons- Serotonin boosts from dog hugs- Kurzgesagt videos on YouTube :Fluency in photo and video production, creative and content strategy, decisive thought leadership, omnichannel content execution, audience engagement, amplifying brand voice, verbal and non-verbal communication, distributed leadership, and cross-functional collaboration