Michael Lance

Background

About Michael Lance

An experienced Sales professional with over 15 year’s experience in Sales Leadership, People management and Account Management. A passionate coach and leader who has a successful track record in developing and managing high performing teams. A results focussed Sales person who thrives in challenging environments, who understands the importance of Profitable Revenue growth. Is strategic in his thinking and planning and understands the importance of Brands, Categories and Consumers. I am a customer centric commercial leader who understands the importance of strong customer relationships that delivers value to both parties. Strives to be the partner of choice in his dealings with customers. Area's of expertise: Developing and leading high-performance teams which consistently deliver outstanding results in challenging environments. Sales leadership both internally and externally. An extensive key account and customer relationship track record that drives a customer centric focus to leverage the opportunities by strong customer relationships. Customer conflict resolution. Trading Terms negotiations. Managing budgets and trade investment funds to deliver superior ROI with a focus on Sales Revenue and Product Mix. Understanding the strength of brands and formulating plans that grow brands using consumer insights, customer segmentation in line with the Customers own strategies. Ability to manoeuvre and negotiate within cross functional teams. Commodity Trading. Commercial Manufacturers Ingredient advisor. Career Snapshot: Real Dairy Australia (2017 to Present) – National Business Manager QSR (Quick Service Restaurants), Airlines and Petrol & Convenience. Real Dairy Australia (2016 to 2017) – NBM Ingredients NSW & Commodity Trader. Carlton United Breweries (2013 to 2016) – QLD Sales Manager Retail. Treasury Wine Estate (2012 to 2013) – National Account Manager LMG & NILWA Diageo Australia (2001 to 2012) – Senior Key Account Manager & Key Account Manager