Michael Lever
Assistant Professor at Fairleigh Dickinson University
Based in Vancouver, Canada
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Seniority
Staff
Department
Education
Location
Vancouver
Industry
Higher Education
Company size
3.1K
Contact information
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m•••••••@fdu.edu
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Background
About Michael Lever
Emerging scholar advancing consumer behaviour and brand relationship theory. Employs innovative methods from netnography to latent class analysis to examine digital consumer engagement, brand advocacy, and service-based relationships. 20 peer-reviewed publications (including Journal of Business Research and Journal of Vacation Marketing) and over in funding and grants, including an SSHRC Partnership Engage Grant. Recognized as Journal of Vacation Marketing's 2024 Reviewer of the Year. Experience in academic leadership, cross-sector collaboration, and student-centred learning.
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