Michael Lohr

Background

About Michael Lohr

I lead national sales strategy for Niagara Bottling’s Alternative Retail and Convenience channel, overseeing a portfolio of key accounts and distributor relationships across the U.S.My role spans multi-account leadership, team development, and distribution strategy, supporting growth across major convenience retailers, including 7-Eleven, Circle K, AMPM, Love's—while working closely with national distribution partners such as McLane, Core-Mark, and Eby-Brown.I focus on executing across four core areas:Retail strategy – Aligning product, pricing, and promotion across diverse convenience formatsDistribution execution – Supporting effective execution across national distributor and DSD networksTeam leadership – Leading and developing a sales team focused on execution and growthCommercialization – Bringing new beverage platforms from concept to marketMy experience includes working across private label and branded beverage programs in water, enhanced hydration, and functional categories, partnering cross-functionally to deliver consistent execution in complex retail environments.I’m focused on driving results through strong alignment between retail strategy, operational execution, and long-term partnership development.