Michael Maader

Background

About Michael Maader

More than two decades of communication - and the fascination continues to grow! During this time, I have been able to witness and actively shape the fundamental transformation of our industry: from media change to social media, newsroom concepts, content marketing, employer branding, narratives, podcasts and influencer marketing. Today, I am involved in the technology cluster of AG CommTech to help shape the future of AI-supported communication. After a decade in renowned agencies, where I got to know the entire spectrum of communication, I now work on the corporate side. It is important to me to link important social mega-trends such as sustainability, demographic change and digitalization with (communication) strategy and to develop relevant, effective communication measures for corporate and product marketing as part of a team. On LinkedIn, I enjoy good posts on corporate affairs (crisis and change communication, public affairs), examples of creative communication and eagerly follow developments in AI and digital communication.