Michael Malmgren

Background

About Michael Malmgren

Strategic, hands-on Event Marketing Manager with 15+ years of experience driving brand presence through high-impact trade shows, corporate events, and live activations. Proven success executing experiential events, managing vendor relationships, optimizing budgets, and generating measurable business growth. Adept at navigating end-to-end event logistics, tracking ROI, and building seamless attendee experiences from concept to completion. Currently overseeing all marketing functions at a home services firm, with a track record of growing revenue through trade shows and live events. I am credited with planning, organizing, and executing delivery for numerous corporate and client centered events, expanding my current employer’s event success rate across the Twin Cities by over 150%. Key Accomplishments: • Minneapolis Home & Garden Show – Event Manager (2024): Delivered company’s largest booth buildout in 23 years; managed creative layout and display design, staffing, installation, and live experience flow, improving engagement by 35%, lead gen by 20%, and revenues by 15%, while reducing costs by 12%. • Hockey Day Minnesota – Live Broadcast Director (2010-2020): Directed 18-hour event with simultaneous game coverage across 5 different live locations and 3 on-site sets; managed all technical and logistical event elements. • WNBA Championship Parades – Live Event Manager & Show-Caller (2011, 2013, 2015, 2017): Coordinated live coverage, 4 wireless video feeds, and real-time direction under high-visibility conditions. • All-Star Live, an MLB All-Star Game Experience – Minneapolis (2014): Lead Director for a 5-day Live Event leading up to the MLB All-Star Game in Mpls. Conducted site surveys, supervised full set design and construction, scheduled personnel and event staff, and coordinated live interviews and demonstrations during the 10-hour daily broadcast at the Minneapolis Convention Center. • 21 Cards Game Show – Lead Planning, Logistics, Event Director (2009): Managed over 40 people during the course of a weekend, taping 13 episodes; led the planning and production efforts prior to the taping across all areas, spanning freelance hiring, resource allocation, set building, lighting, graphics, sales, script alterations, rehearsals, and show taping, meeting all deadlines and resulting in project being completed at 10% under budget. Proficiencies CRM Platforms Google Workspace Microsoft Office Suite Adobe Creative Suite Video Streaming Tools Asset Tracking Tools Online Collaboration Tools Various Video and Audio Equipment