Michael Malone

Background

About Michael Malone

Unique career history (30+ years) of commercial spot production and media placement, continues to set me apart from my media sales brethren. At Nexstar's WGN-TV in Chicago, I present marketing solutions to large, medium and small agencies as well as direct advertisers for broadcast, streaming and digital platforms. I am equally comfortable on a soundstage shooting or presenting in a boardroom. I sell cars, mattresses, windows, medical services, burgers and breakfast sandwiches. Not spots. Nielsen/Comscore numbers? Google/Adobe analytics? Using AI to for media creation as well as placement. Media jargon is out Ratings are out. Impressions are in. So are qualified leads. What's next? How much data is too much data? If it will help your business, I'll use the tools at hand. I find myself constantly evolving as I maintain a strong knowledge of the ever-changing media landscape and find the right mix media for my customers. At Nexstar, my Clients find me a "one stop shop" for their advertising needs, with my strong media, plenty of affordable marketing options and creative background, especially in spot direction and copy writing and product integration. Emmy Award winner.