Michael Manley
Senior Manager, Global Business Development (Tech) at Amazon
Based in Seattle, United States
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Seniority
Manager
Department
General Business & Management
Location
Seattle
Industry
Software Development
Company size
767K
Contact information
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m•••••••@amazon.com
Phone
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Background
About Michael Manley
It is amazing what you can accomplish if you do not care who gets the credit." Harry S. Truman. Transparency, developed by Amazon, is quickly becoming the global symbol for consumer trust. I have global responsibility for brand experience implementing and scaling their use of Transparency. This includes best practices for implementing Transparency codes on brands product packaging, enabling our global teams and building our 3rd party Transparency Service Provider (TSP) network. Amazon.com launched a new SaaS called Transparency in 2017 enabling brands to proactively prevent counterfeit goods from entering the supply chain - a game changer for the global retail industry. An item-level serialization and authentication service, Transparency allows brands to associate each unit they manufacture with a unique code issued by Amazon. Amazon scans these codes to prevent counterfeit products from being shipped to customers. Customers have the ability to scan and confirm authenticity of the products with the Amazon or Transparency mobile app, regardless of where the products were purchased.
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