Michael Marcantonio
Web Analytics Supervisor Manager i at The Tjx Companies, Inc
Based in United States
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Seniority
Manager
Department
Advertising & Marketing
Location
United States
Industry
Retail
Company size
58K
Contact information
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m•••••••@tjx.com
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Background
About Michael Marcantonio
Ecommerce professional with experience working for retailers & brands to deliver quality customer experiences through analysis, testing, optimization, & iteration. Professional Interests: Ecommerce & Digital Marketing Strategy; Product & Project Management.SpecialtiesHigh experience-Web Analytics (Adobe & Google Analytics); Voice of Customer/NPS, Conversion Rate Optimization-Data Analysis & Modeling (Advanced Formulas, Power Query, Power Pivot) & Visualization (Power BI/Tableau)-Product & Project Management: Requirements Analysis; Competitive Research; Cross Functional Leadership; Communication; Project Scoping; Time & Budget Management; Wire-frame Development-Internal & External Resource Management -SEO: Technical & Strategic Analysis and OptimizationIntermediate experience-Experimentation & Testing: A/B, MVT, Multi Arm Bandit-Customer Personalization: Dynamic Recommendations, Predictive Behavior Analysis, Segmentation-Digital Marketing Strategy: Email Marketing, Paid Search & Paid Social Advertising, Affiliate Marketing-Web Technology Development: HTML, CSS, JavascriptMinor experience: MS Visual Basic, Access; SQL; Graduate of Boston University focused in management information systems and operations management.
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