Michael Martell

Background

About Michael Martell

An idea that is developed and put into action is more important than an idea that exists only as an idea.” – Buddha These words have never been truer. And helping bring ideas to life requires a good communicator who will enable your ideas to flourish and grow into successful outcomes. Ideas are what powers me; they energize me. And helping you to share your ideas is where I find my calling. This is what drew me to the communications field to begin with. While marketing is focused on selling products, communication is about selling ideas and where I have turned my passion into a career; especially when it comes to nurturing ideas into results that help transform the world. And every organization has ideas – the good, the bad, and well…. those that need a bit more collaboration and refinement to achieve their full potential. To nurture an idea, a communicator can help dissect your idea’s essence; reposition it in the right context; align and message it with your key audiences’ understanding of the world to help blossom your idea into the results you want. Your organization’s ideas might be built around your brand value proposition, a special project or initiative, or just your organization’s unique way of making the world a better place. Add in digital technologies to create unforgettable experiences for your audience and you have a winning combination that can truly propel your idea forward. “To make great ideas a reality, we must act, experiment, fail, adapt, and learn on a daily basis” – Jocelyn K. Glei These words encapsulate the essence of communicating and marketing in the digital age. By looking at the data, segmenting our audiences, and testing we can fail, adapt, and build out a better path towards success. When you combine these digital processes with communication fundamentals and well thought through user experiences you gain a world where your ideas become truly transformational. And this is where I sit at the cornerstone of where these worlds meet. My career spanning 20+ years in communications, marketing, and public relations has had a solid focus on creating digital experiences to drive ideas; generating success for the organizations I’ve worked with. Together we can bring your ideas to life to transform the world for the better.