Michael McCann

Background

About Michael McCann

BRAND STRATEGIST with deep experience in mining data for consumer insights. Highly skilled in sponsorship, developing Brand architecture, positioning and identities for powerful consumer brands to deliver results across multiple industries. Adept at identifying white space and exploiting it by intersecting consumer drivers and brand offerings. CREATIVE INNOVATOR with solid track record of pushing boundaries to deliver breakthrough executions that excite and drive action and loyalty through: sports / music / entertainment sponsorships, consumer experience, traditional / digital / social media, advertising and public relations. Accomplished at managing agencies. EMPOWERING TEAM LEADER who takes accountability for delivering results while coaching and mentoring teams. Able to assemble new teams based on business needs (e.g, Pepsi Sports, Heineken USA Promotion and Sponsorship). Skilled in listening to, partnering with and influencing franchisee and dealer groups. Areas of expertise include: Sponsorship | Brand Positioning and Architecture | Consumer Data and Insight Mining | Agency Management | Negotiation | Ideation | Building and Leading Teams | Sports, Music, Entertainment Marketing | Public Relations | Digital, Social and Traditional Media | Experiential Marketing | Advertising Development | Customer & Channel Marketing | Dealer/Franchisee Relations | New Product Launches Gallup StrengthsFinder Top 5: Ideation | Positivity | Strategic | Activator | Achiever