Michael McFarlane

Background

About Michael McFarlane

Entrepreneurial and versatile general management and marketing executive with over 30 years of experience. Broad background in communications, business development, sales, and operations. Extensive experience in information technology and construction industries- Proven manager, team builder, organizational leader. Effective interpersonal skills- Certified by the Institute for Independent Business as an Executive Adviser to small organizations- Excellent program development, project management, and negotiation skills- Big picture thinker, yet analyzes essential detail to develop effective strategies and programs to drive organizational goals- Creative problem solver with excellent analytical and troubleshooting abilities- Extensive experience in developing marketing programs, strategic alliances, marketing channels, and market launch- Public speaker and presenter, a natural promoter and communicator. Convincing and persuasive. Media-savvy industry spokesperson. Keywords: Management, marketing, business development, sales, communications, project management, marketing strategy, tactical execution, market analysis, channel development, lead generation programs, touch marketing programs, product launches, marketing collateral development, sales presentations, seminars, training, promotion, PR, small and medium business advisor, consulting, IT strategy, vendor selection, implementation management, organizational design, personnel selection, team building. IT, Consulting, Renovation, Construction, Retail