Michael McLaughlin

Background

About Michael McLaughlin

I am a driven, enthusiastic worker with excellent experience, a passion for the creative, a desire to learn and a proven track record of meeting deadlines and exceeding expectations. At Google I currently work as an SA360 Client Manager. As part of this role I work with some of the largest and most advanced retail advertisers in the UK, helping them to get the most out of the SA360 platform through product adoption, strategy setting and an omni-channel approach to advertising. Whilst at Google I have also worked as an Account Manager and Shopping Ads Specialist in the Large Customer Sales team. These roles allowed me to gain experience in strategic planning, training and project management as well as offering a chance to drive advertising impact for some of the biggest brands in the world. At Smyths Toys Superstores I managed all Social Media channels, Google AdWords and Pre-Roll campaigns and assisted with re-marketing efforts. In my time at Smyths I met, and often exceeded, stringent ROAS targets, increasing conversions 5.5x and reducing cost per conversion by 40% YoY across paid search. I also managed Smyths' Facebook, Twitter & Instagram, utilising Hootsuite. During this time Smyths over doubled their followers on Facebook and Twitter and increased their Instagram following five-fold. I also gained excellent experience in content creation, Photoshop, web analytics, testing and SEO, completing courses in each area. Whilst at ESB ecars I gained experience in Social Media and Online Marketing; Event Organisation; Market Research; Press Releases and Internal Communications; Report Writing; and Presentations. I also wrote ad copy and managed a fleet of 18 electric vehicles. Throughout my working and educational career I have developed strong organisational, time management and communications skills which I believe to be the backbone of my previous academic success and essential to my continued development. I am always interested in getting involved in something new. I enjoy problem solving and coming up with creative ways to get a message across. I also enjoy picking apart ideas with a team in order to build a more improved and creative solution. I always strive to have a real impact on any team or company I work for.