Michael Meadows

Background

About Michael Meadows

I’m a growth marketer who builds scalable, data-driven systems that turn engagement into sustained revenue—while keeping people, not platforms, at the center.At United Way Bay Area, I lead lifecycle and automation strategy across acquisition, conversion, retention, and reactivation for individual giving and community engagement. My work sits at the intersection of marketing automation, behavioral data, and impact storytelling—designing journeys that reduce friction, respect donor intent, and grow long-term value.I specialize in:Lifecycle and growth marketing strategyMarketing automation and CRM optimization (HubSpot)Multichannel campaigns (email, SMS, landing pages, direct mail integrations)A/B testing, segmentation, and performance analyticsMatching gift and post-donation optimizationAI-enabled experimentation and personalizationWhat drives me is building systems that scale impact responsibly—using data to reduce fatigue, automation to increase access, and storytelling to connect generosity back to real people and outcomes.Outside of work, I’ve spent over a decade leading historical and community-based tours in San Francisco, focused on the root causes of social movements and inequities. That perspective deeply informs how I think about messaging, empathy, and trust.