Michael Midgley

Background

About Michael Midgley

With 8+ years in digital marketing and ad tech, I specialize in the Google Marketing Platform (DV360, CM360, GAM360, SA360) and deliver end-to-end programmatic solutions for brands and publishers. As a Senior GMP Specialist at Incubeta, I lead a cross-functional team focused on campaign execution, audience strategy, and platform implementation. I began my journey on the Sellside, where I optimized publisher yield and managed ad inventory using Google Ad Manager 360. I then expanded into the Buyside, launching and consulting on full-funnel media strategies across DV360 and CM360 for leading brands. My work includes consultancy, GMP troubleshooting, paid media campaign activation, platform onboarding, trafficking, audience segmentation, and GMP training. I thrive on simplifying complex ad tech ecosystems, aligning stakeholders, and enabling clients to scale efficiently in the evolving programmatic space. I’m passionate about scaling digital maturity, mentoring future talent, and simplifying complexity for clients through smart, scalable GMP solutions. Key Skills: DV360, CM360, Google Ad Manager360, SA360, Google Analytics, Programmatic Buying, Ad Trafficking, Yield Management, Ad Serving, Floodlight Setup, Tag Management, Reporting, SDFs, Creative Approvals, Inventory Strategy, Consent Mode, PPID Implementation, Technical Troubleshooting, YouTube Buying, Workflow Automation, Client Training, Mentorship, Leadership.