Michael Millar

Background

About Michael Millar

Strategic, passionate and creative marketing communications professional. Design and implement unique and enduring programs that develop and shape messages, share insights and position thought leaders of companies and organizations. Extensive experience in the commercial real estate industry. A proven track record for conceptualizing and executing unique initiatives and programs with longevity that: • Produce significant tangible and intangible results • Build identity, brand awareness and market presence • Shape, clarify and amplify messaging related to individual/company expertise, philosophy and successes • Establish and improve organizations’ position and credibility as industry thought leaders • Expand and generate new revenue streams Created boutique public relations firm(s) targeting mid-sized real estate and financial clients to elevate positioning, create awareness and initiate engagement (with clients, peers and the industry). Launched the Annual Chicago Commercial Real Estate Forecast—the largest and longest-running event of its kind—in Chicago and the region. Produced the framework for the event's growth to gross revenues, 1,200 attendees, 100+ sponsors and +/-55 speakers. Engineered a series of “Sentiment Reports” embraced by companies and organizations to engage clients, constituents and industry experts; share aggregated industry perspectives and insights; and launch expansive media outreach campaigns. Specialties: Strategic public relations, thought leadership, new business development, competitive business analysis, corporate growth strategies, integrated marketing/pr campaigns, public and media relations, E-Marketing, event planning, mentoring.