Michael Newton

Background

About Michael Newton

I'm a business strategist with success conceiving, launching and continuously evolving cutting-edge ecommerce platforms. My expertise lies in attracting, acquiring and retaining customers while effectively presenting brand message, services and products. I drive UX & user-centered design, defining customer-facing features and experiences to advance online sales and improve the overall customer experience. I'm committed to delivering a seamless customer journey from the moment a customer arrives on the site through the point of purchase and ongoing customer support. As a marketing leader, I create online content, brand narratives and campaigns that drive conversion with desired target audiences. I implement robust paid, social and organic marketing efforts and launch content heavy blogs and video campaigns. I align customer service processes with the traditional brick and mortar store experience. I establish customer service teams as product experts, providing advice and guidance on appropriate product purchases while developing user-friendly webpages and instructional charts to provide education and support on product utilization for a diverse audience. Noted as a trusted advisor who engages operational, sales and technology stakeholders to advance the customer journey, expand market share and drive revenue growth.