Michael Pickenpack

Background

About Michael Pickenpack

Over 10 years of experience in Digital Marketing, ATL, Direct and CRM Marketing. I have experience in planning, development and implementation of Strategies and 360º Marketing Campaigns. Throughout my career I've specialized in Digital strategies, Marketing Strategies, Media Strategies, Growth Hacking, App & Web projects development, media management and negotiation (On and Offline), hypersegmentation, creativity, Social Media, UX Analysis, Brand perception studies (Top of Mind, Ad recall, Consideration, etc); always aligning myself with the objectives of the brand and making budgets as efficient as possible. Awards: Effie Chile Advertiser of the year x2 Silver Effie x6 Bronze Effie x11 Jury participations: Effie awards Chile first round 2022, 2023 Effie awards Chile second round 2023 Effie awards LatAm first round 2022 Effie awards LatAm second round 2022 High points: On and Offline media, Growth Marketing, Full Funnel strategies, Marketing Strategies, Management and coordination of projects and work teams (nationally and internationally), Google Adwords, Google Analytics, Social media, 360º Campaigns, brand studies, CRM.